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Build your value proposition based on your customer’s business model

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Helping customer achieve a goal, solve a problem, or capture a lot opportunity .. that’s what we do as elite sales persons, right ? How can we do this if we do not know what our customers do?

This article summarizes the brilliant Business Canvas approach to building a value proposition. What you should do is work with your customer to understand their value proposition to their own customers. When you do that you will have a clear picture of their business and can easily see the value points. Value points are places in the organization where your product/solution add value to your customer.

Good luck, enjoy reading!

http://www.slideshare.net/AshrafOsman3/business-models-14031300



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